EUROPEAN UNION (EU): Yobaal.com
With Gambia’s creative industries vastly growing, many face limitations in marketing and selling their products. YOBAAL is the first e-commerce platform in The Gambia created for the creative industry as an outlet for creatives to market and sell their products to buyers around the world.
Developed by Ace Communications Executive (ACE), YOBAAL.com features creative products in Fashion and Design, Fashion Accessories, Arts and Handicraft, Heritage and Culture, Musical Instruments, and Literature, granting online users an easy opportunity to shop for their desired items with just a quick browse through available categories, a click on your favorite products, and an easy checkout process with online payment and doorstep delivery that make shopping easier.
Developed by Ace Communications Executive (ACE), YOBAAL.com features creative products in Fashion and Design, Fashion Accessories, Arts and Handicraft, Heritage and Culture, Musical Instruments, and Literature, granting online users an easy opportunity to shop for their desired items with just a quick browse through available categories, a click on your favorite products, and an easy checkout process with online payment and doorstep delivery that make shopping easier.
Responsibilities:
Over the course of the YOBAAL initiative, ACE screened and recruited up to one hundred (100) creative businesses in various categories, staged professional product photoshoots to create compelling product images, created unique and realistic product descriptions, and fully developed the shopping website to on-board the local (Gambian) businesses online for the first time, enabling them to access buyers worldwide.
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Ace Communications Executive Ltd. is a strategic communications, research and capacity building firm, operating since 2009; ACE offers services in project management, strategic communications planning/execution, customized training and research.
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